The first shop was opened by Peter Brown in Kippen, Stirlingshire, two years ago with partner Sue Berits. It also includes a coffee shop and wine "cave".
"We think it would work well in a small town or village," said Brown. "It's for those people wanting a lifestyle change and want to run a business but don't know how to go about it. We support on the marketing and business sides."
The pair have linked up with The Franchise Group to develop the scheme. Partner Bill McMillan said: "There's no other franchise like it. It should appeal particularly to people looking to get out of the rat race."
Franchisees will go on a training course and get an approved list of suppliers. Retailers will be able adapt their stores with products from their own area. New operators pay a one-off start-up fee of £20,000, then 10% of monthly turnover.