The percentage of people who recognise the Freedom Food logo has more than doubled since last October, according to research commissioned by the RSPCA. 

Fifty per cent of respondents to the YouGov survey said they recognised the marque, a significant increase from 22% last October, and 52% said they would pay 20% more for higher-welfare products. 

“This is great news and we hope the number of animals raised under Freedom Food standards will continue to leap forward as consumer demand rises and retailers respond,” said Freedom Food marketing controller John Akehurst.