Determine market boundaries to enable scrutiny of grocery at local level



Find out how price and non-price variables are influenced by the number and fascia of retailers in local areas



Discover how retailers vary their offer according to local factors, including rivals



Root out any evidence of retailers using the planning system anti-competitively; scrutinise relationships between retailers' landbanks and existing stores



Get term details from more suppliers to find out if there is a waterbed effect



Define the market on basis of retailer offer



Quiz retailers about why their milk revenue share has increased to the farmers' cost



Look at supplier investment in R&D to see whether it has declined in recent years



Investigate whether below-cost selling is being used to make consumers mistakenly think goods are cheap