Breaking on March 16 and running for four weeks, the new treatment shows the larger than life comedian indulging her passion for the new egg at home. Needless to say Terry' doesn't get a look in this time either. News of the £1m pre-Easter campaign comes as new findings from advertising researchers at Millward Brown suggest that Ms French's appeal as a brand ambassador remains as strong as ever.
Easton Millar, trade relations manager at Kraft Foods, said: "We are sure that the White Egg is going to be a huge hit this spring. At Christmas we saw Chocolate Orange Snowball go down a storm so a similar concept for Easter will no doubt reap the same success."