Regional fresh produce brand From My Farm is set to take its message further afield after winning a £30,000 digital marketing and PR strategy in The Grocer's digital marketing competition.

Owned by fresh produce supplier Produce World, From My Farm will now benefit from a six-month marketing strategy courtesy of Untitled and On & Off Communications.

The brand, sold in Waitrose in the south west and Scotland, and Morrisons in the east and Yorkshire, impressed the judges The Grocer deputy editor Liz Hamson, Untitled MD Rob Hollands and On & Off Communications MD Nigel Pritchard with its ambitious growth targets.

"We are thankful to everyone who voted for us online as well as the judges, who recognised what a massive difference this prize would make to From My Farm," said regional food manager Charlotte Falkingham.

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