PJs is aiming to grab a share of the children’s lunchbox market with two new additive-free drinks called FrooOties.
Described as “thinner than a smoothie and thicker than a juice” and with no pips, the 150ml newcomers will retail at 69p, making them “accessible to everyone”, according to chief executive Harry Cragoe.
Rolling out to all the major multiples over the next three months, they are getting support from PJs’ first national TV campaign, on air now.