Fry has worked at RH Amar for four years as category manager, where he was a category captain for oil and olives for the major multiples.
Prior to RH Amar, Fry was NPD director for Cafédirect, where he launched Teadirect. He has also worked for sales and marketing agency The Food Brands Group as brand
manager for the Percol coffee brand and Export 33 beer.
Fry will be responsible for bringing more focus to building the brands in RH Amar’s portfolio. He will also continue his role of overseeing the commercial relationship with RH Amar’s suppliers.