The Food Standards Agency has greenlit its controversial multiple traffic-light labelling scheme, but has bowed to industry pressure to allow labels to be adapted to individual companies’ needs.
It gave the front-of-pack labelling system the go ahead this week, setting out four core principles that must be applied.
Asda, Sainsbury and Waitrose are all backing the FSA, while Tesco’s GDA approach, which has been widely adopted by leading brands, does not comply as it uses pastel shades. Asda’s new labelling will be found on all own label later this year.
Waitrose pre-empted the final approval, announcing it would back the FSA’s multiple traffic light system last month. The FSA said it approved of Sainsbury’s existing Wheel of Health approach, as the criteria it uses fits with the FSA’s methods.