Meanwhile, as most businesses try to force through price increases, JJ has reacted to the soaring cost of diesel by introducing average discounts of 20% for customers who pick up their own goods.
The company – which also has depots in Enfield, Birmingham and Doncaster – now has more than 800 staff and claims to be the largest privately owned food distribution service in the UK. The new depots each cost about £4m to get up and running and 40 trucks have been added to its fleet, said a spokesman.
Last year, the company recorded a pre-tax profit of £4.9m on sales of £103.1m. Its profit margin was 4.8%, the second-highest in The Grocer’s Big 30 ranking.