Frustrated footie fans are the target for a World Cup-themed on-pack promotion from meat snack Peperami.
Consumers will get the chance to text and win a 'fanimal' - a 30cm Peperami-shaped, ranting football scarf-wearing figure - which shouts phrases such as 'Who's the sausage in the black?' and 'The referee's a veggie'.
Julie McCleave, business manager, said the characters would appeal to fans who want to relieve the stress of World Cup tension. The initiative will run through May and June across Peperami Sticks and Noodles packs.