Barn eggs could disappear from supermarkets within seven years, according to one supplier.
Andrew Jôret, Deans Foods’ operations director - agriculture, told the Egg and Poultry Industry Conference that free-range eggs were set to become the dominant segment of the market by 2012 as the rate of consumers switching away from cage eggs hit record levels. He said total production of cage eggs was now expected to slip below 50% by 2012 and could even get down to 40%.
The market will polarise between caged eggs at the value end and free-range and organic at the top end, a trend that Jôret said placed a big question mark over barn eggs, a segment that was “going nowhere”.
He claimed retailers were already looking at why barn eggs were getting shelf space.