Personal care specialist Garnier has recognised the power of the ever-growing grey pound with new products aimed at mature skins. A sub-brand for older women joins the Synergie facial care range, which celebrates its 10th birthday this year. A multimedia campaign targeting women over 40 will kick off after the products hit shelves in April. Three new anti-ageing products also join the range, while new packaging across the full range aims to clarify consumer choice and poses the question Is this product right for you?'. The company also makes its debut in body care with the new three-strong Body Cocoon and four-product Body Tonic ranges. Both will get TV, press and outdoor ads from March. Other skin, body and sun care, hair styling, colourant and shampoo ranges will be backed by heavyweight marketing activity. Meanwhile, Garnier has added a new green-coloured SPF40 cream for kids to its Ambre Solaire suncare range, along with a SPF30 spray, a bronzing oil for tanned skin, and a new Aftersun spray. Elsewhere, New Wet Look Gel and Spritz Gel are new additions to the Fructis hair styling range, and the Natea hair colourant for grey hair has been renamed Nutrisse. {{P&P }}