Germany accounts for 40% of the lucrative European home shopping market, says analyst Retail Intelligence. Home shopping accounts for 7% of retail sales compared to the UK's 4.8%, making it an ideal target for online retailers, despite its low level of credit card penetration. Restrictive trading conditions have encouraged online shopping and mail order. A recent analysis by Schroder Salomon Smith Barney highlighted the high wage costs and restricted trading hours. German companies dominate a list of the top 10 mail order operators in Europe. {{NEWS }}