This year’s British Egg Week - from October 3-10 - will focus on getting children to cook with eggs.
British Lion Quality eggs has joined forces with the Cub Scout organisation and will sponsor its chef’s badge in a bid to encourage youngsters to learn to prepare egg-based meals.
Recipe leaflets will be available through supermarkets nationwide to encourage parents to make time to cook eggs with their children.
Organisers have recruited Howard Helmer, an omelette-making Guinness World Record holder, who will appear at cooking demonstrations up and down the country.
The event will precede World Egg Day on October 14 and will coincide with the publication by chef Michel Roux of a new recipe book, entitled Eggs.