The completion of the merger has formed InBev, said to be the world’s biggest brewer by volume. Gilliland is to become zone president, western Europe.
Gilliland spent 16 years at Whitbread, where he became sales and marketing director in 1998 before moving to Interbrew. He was appointed chief executive of Interbrew UK in 2001, and during his term in office it is claimed he was instrumental in starting the industry-wide initiative aimed at raising draught beer quality.
He moved to Canada last year to head Interbrew’s Labatts business.
Gilliland will report to InBev chief executive John Brock and is part of a team of five zone presidents and five global functional heads.
Brock said each company unit would maintain its own focus, but share a unified vision and best practices.