The campaign is designed to boost sales in multiple, forecourt
and convenience channels by promoting the local origin and quality of Ginsters’ products.
James Mills has moved from Ranks Hovis McDougall, where he was head of its commercial department, to assume the same role at Ginsters.
Michael Sutton and Alison Richardson have been recruited as commercial managers from Halls Confectionery and Wella respectively.
Karen Bessell joins from Reed Exhibitions, where she was marketing manager, as category manager for multiples.