Sir; The Grocer’s Going for Growth seminar heard that retailers will either have to take an upmarket or discount route to achieve growth.
Surely this ignores totally the capabilities in data-driven marketing that retailers large and small have gained.
The tumbling cost of technology, plus its provision on a rental basis, has brought it within everyone’s reach. So today, the choice is not at all between the extremes of discount and premium. It is arguable that either approach singularly fails to differentiate from competitors.
Retail marketing today is all about providing and promoting the mixture of discount and premium items that allows each customer to feel that the combination of goods available individually suits them.