F Duerr & Sons is repackaging its Duerr's Dips less than a year after launch. Duerr's Dips ­ which are snack packs of strawberry or chocolate flavour dips with finger biscuits ­ have been given a new look to reflect the product's gooeyness' and appeal more to its target audience of five to 11 year olds. The new packaging features a monster character with a speech bubble saying Fancy a dip'? A kids-oriented advertising campaign on radio and in children's press will support the relaunch. And a JazzyBooks campaign (sponsored exercise books supplied to schools free of charge) will be sent to 100,000 kids to generate trial. {{MARKETING - P&P }}