Flying start for online fledgling A new virtual supermarket developed by Yorkshire-based specialist food supplier Innovative Foods has proved a big hit with customers planning a special meal and looking for something different to offer guests. Just a few weeks after its launch, business at the fledgling has boomed following the introduction of a new dinner party service. Customers select a menu typically comprising food from a particular country or region. Orders are processed and packed at Innovative Foods' distribution centre in Beverley and delivered by Parcelforce nationwide within 72 hours. There are more than 7,000 lines available on the site, including 100 types of cheese from a dozen countries. A spokesman said he expected things would really take off at Christmas when shoppers were most likely to purchase specialist foods. {{NEWS }}