from Simon Dunn, MD, Product Chain

Sir; The Arctic Monkeys and Innocence - what a gooey combination! But how right you were to draw the comparison in your Opinion last week, as these enterprises certainly give great encouragement for would-be trailblazers with a great idea, grit and determination.
We have a similar story with DentylpH - now a very serious player, from nowhere, in the UK mouth rinse market.
I cannot remember which band we aligned our high-profile PR campaign to; it may have even been the Rolling Stones, who similarly got their first breaks through dogged determination and PR.