Nineteen London supermarkets are taking part in a five-week drive to encourage shoppers to recycle more of their rubbish.
The campaign brings together local waste awareness initiative Rethink Rubbish Western Riverside, the national Rethink Rubbish campaign and supermarkets Asda, Safeway, Sainsbury and Tesco, as well as Hammersmith & Fulham and Wandsworth councils.
They are using advertising on shopping trolleys, baskets, supermarket floors and point-of-sale to highlight which items can be recyclable.
There is also advertising on 650 London buses.
“Most people know they can recycle paper and glass bottles, but this campaign aims to get people recycling lesser-known items, such as glass jars, empty aerosols, food tins and plastic bottles,” said Waste Watch campaign manager Jim Fielder.