Greencore has appointed chief operating officer Tony Hynes to lead its convenience food division, created following the merger of its chilled foods and ambient & frozen divisions.
The newly formed department has relocated to the heartland of Greencore’s UK activity in the Midlands, where there are 17 scattered bases of operation. Consequently, Anne Truelove, chief executive of
Greencore Chilled Foods, and Gerry Smith, chief executive of Greencore Ambient & Frozen, will be leaving.
Chief executive David Dilger said the move would lead to realigning the roles of a handful of other staff members. Other changes include the creation of centralised purchasing activities.
Hynes keeps the title of chief operating officer. He joined in May 2001, becoming a board member in December that year. He was previously MD of Green Isle Foods.
Dilger said: “We saw that significant further benefit could come from the unified leadership and the cutting of duplication costs. These changes are all geared at squeezing greater value out of the business and better value for customers.”