GroceryAid gave a record £3m last year to those in the industry who have fallen on hard times.

The charity, which was formed in October last year following the merger of Caravan and Sweet Charity, said it helped 3,300 people financially in the year to 31 March 2013 - an increase of more than 30% year-on-year.

It also helped a further 3,200 people who contacted the charity via its Welfare Helpline.

“This has been an extremely exciting year for the charity and I am delighted to report on how the success of our new brand is helping us help even more people in need,” said director general Gillian Barker.

Total income rose 9.4% from £3.3m to £3.6m during the year.