UK growers must be rescued from crippling pressures by a rapid conclusion of the Competition Commission inquiry, said the NFU.
Growers were struggling with increased demand when it was undermined by buyers insisting on rock bottom prices, Richard Hirst, chairman of the NFU board for horticulture, told the Re:Fresh conference.
He said there was a need for greater planning of production. "To achieve this we need the return of long-term confidence in the industry, and greater public awareness of seasonality," he said.
Potential for growth was indicated by the fact the UK only provided 50% of vegetables and 10% of fruit