America's talent for coming up with the unusual where grocery products are concerned has reached new heights. Latest line on its shelves is a range of vitamin-fortified bottled waters for dogs.
Shoppers keen to pamper their pooches can now buy three flavours of the potential canine big seller ­ puddle water, hose water and ­ wait for it ­ gutter water.
And we can reveal that a buyer from one of the UK high street's Big Four was eagerly searching for the line at the 49th annual Fancy Food Show in New York City this week.
Privately, he admitted he wanted to try it out on his own dog.