Luxury chocolates maker Guylian is adding new products to its portfolio and backing the brand with a £1.5m TV campaign in the run up to Christmas.

A new addition to its trademark Seashell range will be a Table Gift product which the company said could be used as a festive table placement card and an ideal present for dinner guests to take home. Also new will be a range of creamy truffles under a La Trufflina banner, while this year’s TV push will recreate the ‘Too good to give away’ theme of previous campaigns .

Sales and marketing director Kevin Toms said: “We will be maximising profit opportunities for retailers during the festive season with the Table Gifts.

“Retailers should also take advantage of the whole Guylian range.”