To be called Harrods 102 because of its address at 102 Brompton Road, it will offer elements of convenience, such as pre-packed meats, eggs and milk, alongside more unusual formats such as an oxygen spa bar and Chinese herbalism.
The store, which will open between 7am and 11pm, will also have fresh juices, a Krispy Kreme Doughnuts area, a Yo! Sushi bar and a bakery called Fournil de Pierre, as well as a dry cleaners, a pharmacy and a
walk-in massage. A Harrods spokesman said it had noticed a polarisation of the market where people were either “obsessed with supermarkets” or only wanted to buy products from local producers. The store, he said, was an attempt to “marry the two concepts”.