“We have invested in reducing prices wherever possible to maintain that sort of sales increase and that price philosophy will continue in the run up to Christmas. Therefore profits are unlikely to show an increase,” he said. “We still maintain our ever popular ‘spend £60 in store and receive 10p off per litre at the pumps’ offer, which although very costly, has worked well for us and allows our customers to regularly purchase fuel for under £1 a litre.”
Harry Tuffins has six stores in Wales, Shropshire and Worcestershire, but Delves said the company was looking for more sites. “We are always looking to invest profits back into growing the business and have just secured one new site in west Wales, with other opportunities being looked at in the Midlands and south Wales.”
Harry Tuffins’ like-for-like figures outstripped Sainsbury’s and Tesco’s. Tesco reported a 3.7% increase in like-for-likes for the 26 weeks to 23 August, while Sainsbury’s revealed a 3.9% increase in the six months to 4 October.