Red Square Halewood International is planning to make Red Square the place to be this winter with a £5m support package. It is backing its premium packaged spirit range with a £3m national TV advertising campaign beginning later this month which will run until the end of December. And it will be on screen again with another £2m burst before Easter. The ads take the theme Destination Red Square' and suggest that a bottle of the brand ensures a good time anywhere in the world. Halewood is also working on a sponsorship campaign which will link the brand with a range of extreme sports. The company is planning to increase its presence in the category with the introduction of a 5% abv schnapps drink, Shakers. This will be launched this month in five flavours in both 275ml and 70cl bottles. {{DRINKS }}