However, 36% of those surveyed said eating and drinking on the move or the increase in ready meals would be the most important.
The findings will be released next week in a paper called On Tomorrow’s Table, which is a collaboration between the Marketing Society and marketing communications agency Grayling.
This takes a snapshot of the attitudes and concerns of 45 marketing directors in the south west, as well as featuring the views of an expert panel including The Grocer.
An Institute of Directors Business Leader debate on the issues raised will take place in April. To obtain a free copy of the report please contact Grayling on 0117 922 7799.