Roche Consumer Health is offering consumers a cash tonic on Sanatogen Gold A to Z multivitamins this spring with a £120,000 cash giveaway. Hitting shelves now, 20 special 30-pill packs (rsp: £4.39) will contain special embossed tokens with lucky consumers pocketing windfalls.
One winner who finds a gold token will be £25,000 richer while 19 runners up could each claim £5,000.
Brand manager Simon Eagle said: "The Golden Pill promotion is very exciting for Sanatogen. We are confident the activity will serve to highlight the already established profile of Sanatogen Gold A to Z with our retailers across the UK."