Producers of a new range of Roald Dahl-licensed kids’ juice drinks claim they are among the healthiest on the market.
The Big J has launched three varieties of drinks that are 65% juice, without additives, flavourings or preservatives: Fobscottle swiggle (berry), Ooompaloompa (tropical), and Sherbert Slurper (citrus). Each constitutes a serving of the recommended five portions of fruit and veg, and comes in a 250ml carton (rsp: 59p.)
MD Josephine Carpenter said the products met parents’ health interests, but also satisfied kids’ tastes. She added that she had waited for two years to get the Roald Dahl licence: “I wanted the drinks to be good enough quality to give to children.”