The Joint Health Claims Initiative has pledged to help the food industry cope with new EU regulations controlling health claims made on food packaging.

JHCI executive director Melanie Ruffell said the organisation was eager to provide advice on compliance with the new rules, expected to be implemented in September.

"It is a natural fit for us," she said. "We are an inform­ation service and are able to provide guidance and advice for our members."

Ruffell also revealed that the JHCI was discussing a poten­tial tie-up with the Food Standards Agency on the new regulations.

Last week the JHCI hosted a seminar to give food manufacturers the latest information on the proposed new rules, which will see the establishment of a EU-wide register for food health claims.