Hibernia shapes up to emerge as major Euro player

Five new senior appointments, including a new UK CEO, have been made in a restructure at Hibernia Foods, which makes Sara Lee Bakery branded products for Europe. Christopher Peters heads the new team of general managers. He was formerly a business director of Geest and has also worked for Reckitt & Coleman and Northern Foods. He said: "The company faces the challenge of moving from being an emergent business to one of the major players in Europe." Robin Frew, who has worked for UB and PepsiCo, is general manager responsible for operations. Tony Hitchin, a former board member of RHM becomes general manager responsible for Sara Lee branded desserts. Peter Franks, retail sales director, is general manager responsible for the private label desserts division. James Conway is promoted to general manager responsible for food service desserts. {{PEOPLE MOVES }}