The mineral water is proving it has the boules to compete in the soft drinks market with its new campaign. Entitled: The Scottish Water, The French Drink, the campaign's cheeky double entendres emphasise the appreciation of the French for Highland Spring. Press ads are in current women's magazines and on London Underground for the summer. PG Tips Pyramid Now on air in Scotland and in the north of England as part of a £13m marketing spend. !001 Mousse Currently on air is the first burst of a £2.3m advertising campaign for 1001 Mousse with built-in brush. The commercial challenges a live Alaskan moose with a brush to treat a carpet stain as effectively as 1001 Mousse. Start-Up! Sanatogen's fruit juice gets a tonic with a TV campaign currently on air. Impulse The body sprays waft across the screen with a new ad called Chance Encounter. It features the Impulse girl in a close encounter with a gay man. The ad represents part of a £6.5m spend by Elida Fabergé this year. {{P&P }}