Holland’s Pies is marking its first television campaign in a decade with a limited edition Coronation Street range.

The line-up features three pies based on classic dishes at the fictional Rovers Return Inn: Beef & Veg Hotpot; Chicken, Leek & White Wine; and Steak & Ale.

The pies go on sale this month in Tesco, Morrisons and Iceland, backed by Holland’s first TV advert in 10 years.

“We’ve been making pies the proper way since 1851 but this time we’ll be combining our secret recipes and the finest ingredients with a Corrie twist that we’re sure will be a winner with soap and pie fans everywhere,” said Holland’s brand manager Leanne Holcroft.

She added: “Coronation Street and Holland’s are a perfect match and this is the perfect time to recognise it. Whilst Coronation Street celebrates its 50th Anniversary, Holland’s Pies approaches its 160th year of existence.”

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