The Family Food Expenditure and Food Survey 2003-2004, which asked 17,000 Britons about their eating and drinking habits, shows the amount spent on alcohol drunk at home increased by nearly 50% to £40bn during the period between 1993 and 2003-2004.
Take-home consumption of alcohol is up 9% compared with two years earlier, while eating-out purchases of alcohol are down 5.5%.
“The on-trade is losing out to the off-trade,” said Graham Page, drinks consultant for ACNielsen. “Off-trade beer prices are getting lower while on-trade prices continue to rise.” Page noted, however, that it wasn’t just about pricing. “Lifestyle changes have led to more entertaining at home,” he said.
Lagers and continental beers saw the greatest increase, up by 15.9% on two years previously.