Consumers of hot milky drinks can sleep even easier following the launch of new Horlicks Light Malt Caramel Dream.
Available to order in 500g Ceka packs and twin sachets now, the new variant has been created to drive category growth by offering additional choice to existing consumers and attracting a new group of people to the brand. A million pound integrated marketing campaign to support the launch of the new flavour will be spearheaded by a six-week burst of the popular 'How do they sleep at night?' TV ad execution. The campaign will also include extensive in-store product sampling and electronic direct mail in addition to trade press advertising.
Horlicks has teamed up with The Grocer to offer five lucky readers the chance to win four cases each of Horlicks Light Malt Caramel Dream 500g. To be in with a chance, simply complete the coupon on the right.