>>A ROUND-UP OF THE HOTTEST ACTION IN FMCG

Sunny D goes wild with exotic style

Flagging Sunny D brand is set for a revival with an exotic flavour and portfolio rationalisation by new owner Gerber Foods.

Sunny D Caribbean Style with no added sugar, a blend of passion fruit, orange, apple and pear juices, hit chillers last week in 1.5-litre, 500ml and 8x200ml formats.

Sunny D will return to TV screens from August 1 as part of a £6.3m marketing campaign with ads on the theme ‘Because No Child is Like Max Wild’.


Ready meals now on ice for kiddies

The first frozen ready-meal range aimed at toddlers has been launched under a Kiddylicious label.

Kiddylicious, which hits shelves on June 20 (rsp: £1.59 for a 200g meal), targets pre-school children and comes in eight varieties.

It is the concept of Sally Preston, MD of Babylicious frozen meals for babies, who said EU laws banning the use of salt, sugar, colouring, preservatives and additives in food for kids under three meant it had taken more than a year to develop.


Branded beers with different taste

The Meantime Brewing Company is launching a range of branded beers following the success of its Sainsbury Taste the Difference range.

The new range consists of Meantime Grand Gru Wheat (6.2% abv), Meantime London Porter (6.5% abv), Meantime India Pale Ale (7.5% abv), Meantime Coffee (6% abv) and Meantime Chocolate (6.5% abv).