A ROUND-UP OF THE HOTTEST ACTION IN FMCG

Following in the footsteps of Green & Black’s, Natural Balance Foods is this January launching two snack bar ranges that promote ethical causes.

Trek (rsp: 99p) is a protein-rich bar positioned as an endurance product for people who want a sustained energy boost while Nákd (rsp: 89p) has been designed to have more appeal to women.

Both are made from ingredients such as raw oats, mixed nuts and fruit, contain no added sugar and are not baked to ensure vital enzymes and nutrients are retained.


Heinz has lifted the freeze on above-the-line activity it made this summer for its beans brand following the entry into the market last month of Branston Baked Beans.

Two 10-second ads for Heinz Baked Beanz broke last Monday (November 14), with the strapline ‘the original, the superbean’.

The ad push comes in the wake of aggressive activity by Premier Foods for its Branston Baked Beans.


Champagne producers are battling to protect the market from deep off-trade discounting as production reaches capacity.

Mumm has released its Mumm Grand Cru - targeting the premium end of the market - into Waitrose in a festive gift box (rsp: £30.99) in a bid to add value to the market.

Mumm also has gift boxes exclusive to Asda, Majestic and Oddbins.
Natural balance aims for vitality

Heinz fights back with beanz ads

Mumm adds value to champagne