A ROUND-UP OF THE HOTTEST ACTION IN FMCG

Provexis is launching a heart health drink that naturally thins blood and could prevent heart attacks and strokes.

Sirco is the first functional drink on the market that benefits bloodflow through the addition of a bioactive extract, called Fruitflow, taken from ripe tomatoes.

The drink, which carries the claim that it maintains a healthy heart and benefits circulation, is being launched in January in one-litre cartons (rsp: £2.19) and is distributed by Gerber Foods.


An Omega-3-enriched St Ivel Gold spread will contain the same long-chain fatty acid fish oil as St Ivel Advance milk, but will be sold on an entirely different platform.

To appeal to consumers, a heart health message will be used for the new spread, to be launched in January, rather than the brain health message used to promote St Ivel Advance.

Dairy Crest is backing the launch with a £4m campaign including TV and press ads in the first quarter of next year.


UK retailers are giving French Rabbit wine a cautious welcome, calling it a bold initiative that requires further consumer research.

The metallic eight-sided Tetra Pak ‘e-pod’ is being launched into the UK off-trade in January 2006 in one-litre and 500ml cartons, proving French wine producers are working to compete with New World brands.
Functional drink for heart health

Omega-3 spread for healthy heart

muted welcome for French rabbit