Paragon Publishing has signed a deal to acquire Hotdog magazine from I Feel Good Publishing and is another step for Paragon as it builds its activities outside its traditional area of video games. Mark Simpson, managing director of Paragon, confirmed the rationale behind the deal saying: "We have been keen to build our interests in the home entertainment and film markets and the acquisition of Hotdog is a perfect fit for our portfolio. "It will help increase our share and dominance of this important and fast-growing market. Our enthusiasm and commitment to quality will serve Hotdog well and we are confident we can build on its success." Paragon already publishes DVD Review, as well as DVD Buyer, Essential Home Cinema and the recently launched It's on DVD magazine. Including Hotdog, Paragon says it now delivers a focused and upscale audience of more than 100,000 film and cinema enthusiasts. Hotdog will be based at Paragon's Bournemouth offices with effect from the April issue. Sarah Moran, managing editor of Paragon's consumer division, will take charge of the title. Paragon's editorial director, Damian Butt explains: "The name Hotdog has always been synonymous with the quality cult film magazine and not surprisingly Paragon's aim is to keep that reputation, capitalising on its strengths and core values while building in Paragon's own and unique blend of experience. "Written by film enthusiasts, for film enthusiasts, Hotdog will offer the very latest news, hot previews, exclusive interviews with the most important people in the industry." {{CTN }}