Resilience of traditional Resilient demand for the least glamorous, fashionable or convenient meat lines is easily overlooked. The authoritative consumption estimates from Taylor Nelson Sofres point to the strong performance of some convenience offerings especially sausages. Yet the data also reveal surprising if undramatic consistency in expenditure on traditional cuts. But one of the most serious problems for producers and processors is the very shallow penetration of red meat into the in-home meal universe'. According to TNS only 11% of meals eaten at home contain red meat. Penetration reaches 19% for evening meals, but this contrasts with 63% for evening meals eaten out of home. {{MEAT }}