The answers will be revealed at the second trade investment seminar organised by The Grocer. A fantastic line up of experts from across the fmcg scene will be on hand to explain how companies can ensure trade investment does not spiral out of control.
Billetts Marketing Sciences and Storecheck Marketing will unveil research into promotions and in-store compliance, and Dunnhumby will use its knowledge of the Tesco loyalty card to show what promotions work best. Executives from suppliers such as Scottish & Newcastle, Discovery Foods, Bendicks and Innocent Drinks will share their experiences.
The seminar will also look at how to audit instore compliance and debate the rise of retailers as the new media owners.
The event - which is sponsored by OC&C Strategy Consultants - takes place in London on March 28. Places are limited, so make sure you book today by calling Ana Tomaz on 01293 867612.