Some of the country's most innovative retailers are coming together for a unique seminar taking place in London on July 5.

Dubbed Going for Growth, the seminar will explore the opportunities for grocery retailers, wholesalers and their suppliers.

Speakers from Waitrose, Booths and Cook will explain how they are growing upmarket, while BP, Budgens and Somerfield will talk about the opportunities in convenience. The discounting boom will be explored by Poundland and 99p Stores.

The seminar - which is being organised by The Grocer - also spotlight businesses that have developed new models, with speakers from Asda's non-food division, online wholesaler Blueheath and fishmonger-cum-restaurant chain Fishworks.

Experts from HI Europe and Dunnhumy will give the consumer view, while Commerzbank will explore the lessons from overseas markets.

For more information, call Elizabeth Brown on 01293 610255.