Three-quarters of consumers that have changed the way they shop due to the recession insist they will stick to their new habits even after the economy recovers, according to new research.
An IGD survey found the recession had proved far from detrimental to most shoppers’ overall food experience.
A fifth said they thought their shopping and cooking had improved since the recession while three-quarters said it had stayed the same.
“Shoppers are planning their meals, cooking from scratch, shopping around, buying own-label goods, spending more time and detail in choosing what they buy, cutting down on waste and growing their own food more than before,” said IGD online research head Ben Miller.
More consumers had considered shopping at discounters, the survey also found. Almost a quarter (23%) said they would start shopping or shop more regularly at a discounter if one were nearby.
Brands also proved popular – 44% said their major strength was their reliable “taste and quality” and more than a quarter (27%) favoured them because they grew up with them.
IGD chief executive Joanne Denney-Finch said retailers were responding rapidly as new shopper loyalties emerged.