IGD is considering extending its Voluntary Nutrition Labelling Guidelines to include guideline daily amounts for children.

The move is seen as part of the industry’s attempt to offer a credible alternative to the traffic-light labelling that is understood to be under consideration by the government.

James Whitely, head of external communications, said IGD was assessing the practicality of children’s GDA’s, which would have to be set across a number of different age bands. “This is a complex area and nutrition requirements for children vary with age. Th IGD working group is expanding the work programme.”

Joanne Denney-Finch, IGD chief executive, said GDAs were the best way to help consumers put nutrition information into context. “We believe that from the consumer’s perspective, the moist important factor is that the industry adopts a consistent approach to any new scheme.”

However neither would comment on whether IGD was considering extending its adult GDAs to salt and sugar, as well as the calories, fat and saturated fats they currently cover.