Evian Volvic is highlighting its new Evian Action 75cl bottle in a poster campaign which aims to boost impulse sales among consumers on the move. The ads run from August 7 for a month. They focus on the bottle's sports cap and feature a model sporting a sock or t-shirt with holes or an earring, with the strapline: For those who prefer holes.' Sites include London tube trains and tube stations and bus sides in major cities across the UK. Nine London taxis will sport Evian Action livery for a year ­ including bottles hanging off wing mirrors. The campaign is part of the £7m marketing spend on the Evian brand this year. {{P&P }}