Johnson & Johnson has launched a smaller six-caplet pack of its diarrhoea treatment Imodium Plus.
The company claims that consumers are moving towards treating themselves for diarrhoea, in the same way as they would a headache, but are uneasy about discussing it with a pharmacist. Rolling out now to major multiples, at a retail price of £3.75, the OTC pack makes it easier for consumers to manage their health, says commercial director David Mitchell.