Improve, the Food & Drink Sector Skills Council, is to support a new campaign to develop the link between skills and success.

The campaign will run throughout October and includes national and regional print-press advertising and posters. Initially it will feature comments from business leaders about the contribution of skills to success. This will be followed by the same business leaders showing off their commitment to skills with tattoos saying ‘In Skills We Trust.”

Jack Matthews, Improve ceo, said: “We are fully committed to this campaign. Employer involvement and buy-in is key to the success f implementing demand-led strategies that tackle skills issues.”

“As an employer-led organisation we need to know what employers want, where the skills supply is failing to deliver, and what employers think should be done about it.”

Improve has been licensed by the Government to represent employers’ skills needs and push for changes. It is the recognised authority for developing the skills of the food and drink sector’s workforce.